Concept 7 · Kinetic

Keep the lights on in rural towns.

Rural independent grocery stores are closing fast. We train the specialists, and the grocers, who can turn that around.

Strong Roots.
Strong Futures.

The mission

Reversing the erosion of rural food access.

Rural independent grocery stores are closing at a rate that will leave a generation of towns without a place to buy food. We train the people who can change that, and build the tools that help them do it.

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Specialist levels
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Graduates since 2023
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Audiences served
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The long-term goal

For specialists

A cascade, not a catalog.

Each level opens only to graduates of the level before it. Start where you are.

L1

Rural Grocery Transition Specialist

Offered by K-State's Rural Grocery Initiative. The prerequisite for everything that follows.

L2

Advanced Specialist

Twelve weeks on valuation, profitability, and the psychology of identity transition.

CoP

Community of Practice

Bi-weekly case work with other specialists, open to Level 1 graduates and up.

3 to 5

Facilitator track

Train graduates to teach the levels below them. Coming soon.

Join the specialist list→
Carly Whorton, Founder

Carly Whorton · Founder

For grocers

Be the store that can't be replaced.

Healthy Bucket shows how your pricing and labor are actually performing against your revenue, while you can still do something about it, plus a twice-monthly community of independent grocers working the same problems.

Join the Healthy Bucket list→

Meet the founder

Built by someone who ran the store.

Carly co-founded Cecil K's Hometown Market in Holton, Kansas in 2017 with no prior grocery background, navigated it through the 2020 pandemic, opened a second location in 2022, and managed her own exit at the end of 2023. Since 2022 she has been the architect and lead facilitator of the Rural Grocery Transition Specialist program, the only national training program dedicated to rural grocery succession support.

Rural Grocery InitiativeViable FoodIllinois Grocery Initiative

Stay in the loop

Get the notes.